Comments on: Mega IA: Thinking Outside the Box http://locus.forestninja.net/2009/11/18/mega-ia-thinking-outside-the-box/ A blog about user experience and website design. Fri, 30 Jul 2010 20:51:04 -0600 hourly 1 By: Georgia Otto http://locus.forestninja.net/2009/11/18/mega-ia-thinking-outside-the-box/#comment-6745 Georgia Otto Tue, 01 Dec 2009 13:45:08 +0000 http://locus.forestninja.net/?p=944#comment-6745 Thanks for the info, I'll definitely look into it. :) Thanks for the info, I’ll definitely look into it. :)

]]> By: Mike Myles http://locus.forestninja.net/2009/11/18/mega-ia-thinking-outside-the-box/#comment-6541 Mike Myles Thu, 19 Nov 2009 15:00:17 +0000 http://locus.forestninja.net/?p=944#comment-6541 I enjoyed your presentation at NHUPA last night. When I was talking with you after I meant to mention that your talk made me think of <a href="http://web.mac.com/peter.pirolli/Professional/About_Me.html" rel="nofollow">Peter Pirolli's</a> work on <em>Information Foraging Theory</em>. There seems to be some overlap with the proliferation of brand touch points resulting from social networking, and the implications of that on people finding what they want, which IFT may provide some insight into. I did a very short presentation that gives an overview of some aspects of IFT. The slides for that are posted on <a href="http://www.mylesdesignstudios.com/career.php#downloads" rel="nofollow">my website</a>. For an in depth understanding of the subject I'd highly recommend reading Peter Pirolli's book - <a href="http://www.amazon.com/gp/product/0195387791/ref=s9_simz_gw_s0_p14_t1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=0S0DAV11QM5XJJGH0XXW&pf_rd_t=101&pf_rd_p=470938631&pf_rd_i=507846" rel="nofollow"><b>Information Foraging Theory:</b><i> Adaptive Interaction with Information.</i></a> I enjoyed your presentation at NHUPA last night. When I was talking with you after I meant to mention that your talk made me think of Peter Pirolli’s work on Information Foraging Theory. There seems to be some overlap with the proliferation of brand touch points resulting from social networking, and the implications of that on people finding what they want, which IFT may provide some insight into.

I did a very short presentation that gives an overview of some aspects of IFT. The slides for that are posted on my website. For an in depth understanding of the subject I’d highly recommend reading Peter Pirolli’s book – Information Foraging Theory: Adaptive Interaction with Information.

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