Comments on: Is Banner Blindness a Myth? http://locus.forestninja.net/2009/04/10/is-banner-blindness-a-myth/ A blog about user experience and website design. Sun, 08 Aug 2010 12:02:02 -0600 hourly 1 By: Georgia Otto http://locus.forestninja.net/2009/04/10/is-banner-blindness-a-myth/#comment-1245 Georgia Otto Mon, 20 Apr 2009 12:38:46 +0000 http://locus.forestninja.net/?p=670#comment-1245 True, maybe there is a correlation between the amount of movement in a banner ad and the amount of distraction it causes. It sounds like an intuitive hypothesis. True, maybe there is a correlation between the amount of movement in a banner ad and the amount of distraction it causes. It sounds like an intuitive hypothesis.

]]> By: andyz http://locus.forestninja.net/2009/04/10/is-banner-blindness-a-myth/#comment-1204 andyz Sat, 18 Apr 2009 22:08:58 +0000 http://locus.forestninja.net/?p=670#comment-1204 for me, animation is always an eyecatcher. some animation is extremely annoying, some is highly appreciated. it is more likely that advertising animation belongs to the annoying type, but this isn't always the case. yet, if the animated ad distracts me from reading the topic at hand i dislike it. with static banners however i can be ignorant upto 100%, and with ease. i find that often out when my mother talks about things (on a site i sent her the url of) i had never seen before: some advertising banners. - come to speak of it: this also happens with moderately animated banners. for me there is no contradiction in your article, as long as you keep animation in the equation: animation in a banner catches your eye, static banners may vanish in the unconscious. for me, animation is always an eyecatcher. some animation is extremely annoying, some is highly appreciated. it is more likely that advertising animation belongs to the annoying type, but this isn’t always the case. yet, if the animated ad distracts me from reading the topic at hand i dislike it.

with static banners however i can be ignorant upto 100%, and with ease. i find that often out when my mother talks about things (on a site i sent her the url of) i had never seen before: some advertising banners. – come to speak of it: this also happens with moderately animated banners.

for me there is no contradiction in your article, as long as you keep animation in the equation: animation in a banner catches your eye, static banners may vanish in the unconscious.

]]> By: Georgia Otto http://locus.forestninja.net/2009/04/10/is-banner-blindness-a-myth/#comment-1027 Georgia Otto Tue, 14 Apr 2009 01:30:20 +0000 http://locus.forestninja.net/?p=670#comment-1027 That's a good point, and I think a lot of bookmarking services exist in browsers or as online applications, which allow people to save interesting things for later - including information they may have gotten through an advertisement. That’s a good point, and I think a lot of bookmarking services exist in browsers or as online applications, which allow people to save interesting things for later – including information they may have gotten through an advertisement.

]]> By: Andrew Littler http://locus.forestninja.net/2009/04/10/is-banner-blindness-a-myth/#comment-999 Andrew Littler Mon, 13 Apr 2009 07:02:49 +0000 http://locus.forestninja.net/?p=670#comment-999 What I have read, and noticed, about ads is that it is entirely a second site kinda thing. I mean, I never buy something straight through a click-through, but I went to GoDaddy because thats what I always hear about. I think its the same deal as billboards, you dont go to McDs because you saw a billboard, you think of that billboard when you get hungry What I have read, and noticed, about ads is that it is entirely a second site kinda thing. I mean, I never buy something straight through a click-through, but I went to GoDaddy because thats what I always hear about. I think its the same deal as billboards, you dont go to McDs because you saw a billboard, you think of that billboard when you get hungry

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