Daily Archives: 04.10.2009

Is Banner Blindness a Myth?

By Georgia Otto | Published: 04.10.2009

Banner Blindness is a term which refers to the theory that users ignore page elements that have typical traits of an advertisement. Animation is one trait of advertisements which users have allegedly learned to ignore. However, a 2003 study by Ping Zhang and Nelson Massad for the Ninth Americas Conference on Information Systems shows that: Animation [...]

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Locus of Control presents topics that spark discussion among website creators and users, with a focus on enhancing web user experience. It regularly spotlights useful, innovative web applications as well as examples of exceptional design. About the author...
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Daily Archives: 04.10.2009

Is Banner Blindness a Myth?

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Time Warp

Make Yourself at Home

A Work in Progress