Etsy Provides Innovative Ways to Browse Products

Etsy's Color Browsing Feature

Etsy is a site where people can buy and sell homemade goods, craft supplies and vintage items. This site offers over a dozen unique and innovative ways to browse through products. My top 3 favorites are:

  • Pounce – Get an idea of items that might be selling like hotcakes, or best of all, give new sellers some exposure so they can make their first sale. I like helping out the underdog.
  • Colors – Search products by color with a fun interface where you can toss items around the screen and sort them any way you like.
  • Connections – Select items you like and find similar items based on the favorites of others who like the same items as you. Did that make any sense? Just go try it! ;-)

Many of the ways to shop use flash to provide a unique and exciting browsing experience. Each flash presentation is clean and loads fairly quickly, which is nice to see. Go check out this site and let me know – which way to shop do you like best?

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