Daily Archives: 03.13.2009

Why the “Fold” Doesn’t Matter Anymore

By Georgia Otto | Published: 03.13.2009

At a recent meeting of the NHUPA, Will Powley from Mad*Pow gave a 10-minute presentation called “Newspapers Have Folds, Websites Do Not“. In this presentation, a study by ClickTale was mentioned in support of the notion that the “fold” should no longer be a primary concern for designers.

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Locus of Control presents topics that spark discussion among website creators and users, with a focus on enhancing web user experience. It regularly spotlights useful, innovative web applications as well as examples of exceptional design. About the author...
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Daily Archives: 03.13.2009

Why the “Fold” Doesn’t Matter Anymore

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Time Warp

Make Yourself at Home

A Work in Progress